Pub. 2 2019-2020 |Issue 2

15 32.6% 37.0% 30.4% 32.1% 36.9% 31.0% Dealers Agree on Value of Auto Shows BUILD CUSTOMER AWARENESS 38.9% 38.1% 23.1% No Impact DRIVE CUSTOMERS TO DEALERSHIPS INCREASE RETAIL SALES AT DEALERSHIPS DEALERS SAY THERE ARE NEGATIVE CONSEQUENCES FOR OEMS THAT LEAVE LOCAL AUTO SHOWS Leaving auto shows hurts customers awareness … … drives down customer traffic, and … … depresses retail sales. 8.5 Rating of the importance of  local auto shows  (out of 10) 8.0 Rating of the importance of  local auto shows  (out of 10) 7.9 Rating of the importance of  local auto shows  (out of 10) Significantly Hurts  Customer  Awareness Somewhat Hurts  Customer  Awareness No Impact Significantly  Drives Down  Customer Traffic Somewhat Drives  Down Customer  Traffic No Impact Significantly  Depresses Retail  Sales Somewhat  Depresses Retail  Sales