Pub. 2 2019-2020 |Issue 1

Training for Excellence in All Areas of the Dealership	2
By 2020, customer experience will override price and product as the key brand differentiator	5
Experiential Branding Matters Because “She” is the Influencer	11
Why Does it Matter; Why Should You Tailor the Brand Experience to the Decision Maker, the Woman?	9
Dealer Website ADA Compliance Issues	10
2019 New Building Open House and Ribbon Cutting	14
Q&A on Social Media in Dealerships with Allan Shinney	16
Social Media	17
The NCDU’s Good Wheels Golf Tournament	19
	2
Advertiser Index	2
Backlot Cars	2
America First Credit Union	12
Bank of America Merrill Lynch	13
First Innovations	I
Goldenwest Insurance Services	2
Zurich	22
Jones Waldo	3
Ray Quinney & Nebeker	23
Armatus Dealer Uplift	II
Interstate Title Solutions	12
First Guard	I

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